Blogging

6 SEO Tips To Increase Blog Traffic

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SEO TIPS

Newbie bloggers and those who’ve been blogging for years often ignore the importance of SEO in blogging. Then, later on they would question why they don’t get good traffic. Having a good traffic is essential for every blogger, at least those who are serious when it comes to blogging. To have effective blog posts that create great impact, your blog posts should have greater exposures. SEO plays an important role in exposing blog posts.

Here are 6 simple SEO tips and tricks that you should start applying before you publish your blog post.

1. RESEARCH FOR THE KEYWORD

Finding the keyword for your blog post is the basic step to optimize your blog post on search engines. You have to research what keywords people often search on search engines. First, you have to know what topic your blog post is about. Then from there, narrow your topic to related keywords.

On this blog post, my topic is about SEO. If I will narrow down the topic to keywords, I’ll get “Tips”, “Blogging”, “Blog”, “Search Engine Optimization”, “Traffic”, “Stats”, “SEO.”

Then, I use this tool Google Keyword Tool to find keyword ideas. I searched for SEO, and I found out that SEO tips have more searches than the rest of the keywords and it has low competition. It means, there are 9,900 monthly searches by people who wrote SEO tips on search engines. The great thing about this keyword is that it has low competition. It means, the sites occupying the first places in Google are easily beaten. So, there is more chance that this blog post I’m writing about SEO may be seen by people researching for SEO tips.

You should not choose a keyword that has high monthly searches and high competition. It means there are many pages who feature that keyword on their sites, so it is difficult to compete with those sites.

Good monthly search volume + Low competition = SEO success

High monthly search volume + High competition = SEO failure

2. INCLUDE THE KEYWORD TO YOUR HEADLINE

After researching for the high SEO potential keyword, include that keyword to your headline. Make sure that you include the keyword near to the front of the headline.

Here are the possible headlines for the keyword I chose for this blog post.

  • 6 SEO tips to boost blog traffic
  • 10 SEO tips for a successful blog
  • 5 SEO tips to apply before publishing your blog post
  • 7 SEO tips to drive audience to your blog

I chose 6 SEO tips to increase blog traffic.

3. Customize your permalink

Permalink is the customizable link for your blog post. When you type blog post title, WordPress generates a customized headline. If your title is long, WordPress will also generate a long permalink.

Instead, change your permalink to your primary keyword.

Default: http://bynajmah.com/6-seo-tips-to-increase-blog-traffic/

I changed it to: http://bynajmah.com/6-seo-tips/

4. Naming your images

One thing that many bloggers don’t have an idea about is that naming images will actually drive traffic to your blog. You may have been using images just to supplement an idea to your blog post but images have great SEO benefits.

Here are the three steps:

1. Save your images as keyword-phrase.png before you upload them to your site.

2. When you have already uploaded the image to your blog, add a title to your image with the keyword phrase.

3. Then, add alt text with the same keyword phrase.

These rules apply to your featured image and the images within your posts.

5. USE HEADINGS SMARTLY

Add subheadings but smartly. You should only use heading 1 once on every blog post. The blog post title is heading 1 by default. So, you won’t need to use heading 1 again. If you will break down the main topic to categories, use heading 2. If you will need to further break down the categories to subcategories, use heading 3. And, so on. Headings 4-6 aren’t used often unless you have a very detailed blog post.

On this blog post, my blog post title is heading 1 by default. I use heading 2 for each title of the tip and heading 3 for the subcategories of the tip linking. Here is the layout of how I use headings.

6 Seo tips to increase blog traffic (heading 1)

  1. Research for the keyword (heading 2)
  2. Include the keyword to your headline (heading 2)
  3. Customize your permalink (heading 2)
  4. Naming your images (heading 2)
  5. Use headings smartly (heading 2)
  6. Linking (heading 2)

a.) Interlinking (heading 3)

b.) External linking (heading 3)

6. Linking

interlinking

Interlinking is linking your previous posts that are relevant to your topic. Here are other suggested blog posts for you to read regarding blogging: The battle of free blog platforms, 5 Things you don’t need to start blogging, and 8 WordPress plugins your blog should have.

 

external linking

On the other hand, external linking is linking posts from other sites or blogs that are related to your blog. Mentioning others’ sites to your blog is also external linking. You can use external linking when mentioning blogs from where you got the inspiration to blog about a specific topic. For this blog post, I got the inspiration from Embrace WP and Yoast.

Najmah is a 23 year old Filipino Muslim, Clinical Nutritionist and Med student. Born and raised in Saudi Arabia. Living in the Philippines since 2010. By Najmah contains posts about her life lessons, personal excellence and journey to becoming a doctor. You can also find her blogging on The Muslim Bricks

17 Comments

  1. Sahar

    June 10, 2015 at 1:33 pm

    Awesome!
    Thanx so much.. SEO and I are not friends ! Hopefully now we can be 🙂

    • Najmah Capal

      June 10, 2015 at 1:34 pm

      These are easy things to do sister Sahar. In shaa Allah by applying these, you could see change.

  2. Najat

    June 10, 2015 at 2:36 pm

    I’m sooo bad at the technical side of blogging as you know.. Barak Allahu feek for these great tips. Hope I will be able to implement them in to my blog.

  3. Betty

    June 10, 2015 at 4:08 pm

    Hey! Thanks for the tips ! I try to use these all the time, although I can tell it’s tough when the only thing you care about to publish a great content, but wait you have to take care of all these seo stuff.

    Betty | InspireMeLand

    • Najmah Capal

      June 10, 2015 at 5:25 pm

      You are right, Betty. I used to ignore these too cause of excitement of publishing my work. But then I realized these are truly essential to have effective blogpost. Glad you find this helpful, Betty.

  4. Um Ibrahim

    June 10, 2015 at 5:02 pm

    Jazaakilahu kheyran sister Najmah! Really helpful tips mashaaAllah. Love it.

    • Najmah Capal

      June 10, 2015 at 5:22 pm

      Wa iyyak jazakiAllah khair sister. Glad you find it helpful.

  5. Maria

    June 10, 2015 at 5:20 pm

    Barakallahu fiikum you have explained the topic really good! *thumbs up*

  6. Samar

    June 10, 2015 at 7:21 pm

    JazakAllah khair I will try this inshaAllah

  7. Leo

    June 11, 2015 at 11:05 am

    Excellent tips! Would surely do it in my coming posts!

  8. Vanessa

    June 11, 2015 at 1:56 pm

    Wow, this is such a great post that I REALLY needed right now! I know that I need to improve my SEO but had really no idea where to start. Tip #1 will help me tremendously, masha allah <3

    You always give wonderful advice 🙂

    • Najmah Capal

      June 11, 2015 at 4:41 pm

      Glad you find this helpful sister Umm Vanessa. In shaa Allah there are more blogging tips. <3

  9. thecrunchymommy

    June 15, 2015 at 9:23 pm

    ummm… can we talk about how AWESOME your site layout is and how great this post is??!?! my goodness!!! i love your site! expect to see comments on here often!

    and thank you for breaking this down. back when i started blogging 10 years ago, SEO was NOT a topic for discussion. as a new/old blogger it’s definitely hard to wrap my mind around until now so thank you!

  10. Amina Edota

    June 25, 2015 at 5:10 pm

    Masha Allah… Great job. You have explained this quite easily.

    And the screenshots are so helpful. Makes it even easier to try the hands-on experiment in the dashboard area.

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