Newbie’s Guide To Pinterest
I received a request to create a blog post about Pinterest and it’s right on time because I’ve been enjoying Pinterest, I’m doing this simple guide that would help you get started with Pinterest. Pinterest is one of the platforms that has the potential to drive huge traffic to your blog, if it is used rightly.
What stops others from using Pinterest is their impression that Pinterest is difficult to use but it’s not. Pinterest is simple and easy. At first, it is kind of overwhelming, but it’s a wonderful tool for bloggers and entrepreneurs.
This blog post is all about Pinterest. Hope at the end of this post, you learn something and you start pinning rightly!
- Create an account. Go to business.pinterest.com and create an account. If you already have a personal account, convert it into a business account. Why? It has more features than personal account and you can promote your pins (personal, business, paid stuff, etc) freely. It’s up to you if you want to keep using personal account for now. Be informed that business account is what most bloggers use in promoting their pins. Once you convert to business account, you can not undo it.
- Set up your profile. Upload a profile picture. Add your name. Add your blog link. Add a catchy bio.
- Confirm your website. You may add the code to your new blog post or to your theme file.
- Create your board. Make the name specific and add a catchy description.
- Create your pin. You can pin directly from web or from your device.
- If you pin from the web, just add the link of the blogpost or article you want to pin.
- If you pin from your device, upload the image from your device then pin it to a board. Take note that if you pin from your device, you have to pin it first before adding the link for that image.
This is the difference between pinning from device (left) and pinning from web (right). When viewers click the left one it will direct them to the image link and not to any blog post or website. Our purpose of using Pinterest is to drive traffic to our website, so we should add a website to every image we add. In the case of pinning from device, you have to pin it first then edit it to add a website.
- Repin your own pin. You are allowed to repin your own pins to different boards if you are using a business account. Although you can do this using personal account, there are Pinterest experts who say that it violates a rule concerning personal accounts.
Now that you know how to create your board and pin. I’m sharing some tips to pin better!
- Make boards that make sense. Start with 5-10 boards that are well organized. Few boards is better because you will be more focused. It is also important that you pin pins that are related to your blog niche.
Taralynn is a healthy lifestyle blogger and this is how she organize her boards (above). She has boards that are related to her blog niche – food, health, fitness, lifestyle.
This another well organized boards are owned by Olivia Media, a branding coach. She implements specificity on her boards (above). She has boards specific to business, blogging, email marketing, twitter, etc. The more specific, the better.
Another tip is to have a board only for your blogposts, like how Regina (below) does….
- Make high quality pins. Pinterest is for beautiful, catchy and BIG photos. Yes! Big photos stand out more on Pinterest. If you use small image, your pin won’t be that noticed. The ideal Pinterest size is 800×1200.
- Add cover photos to your boards. Go to the board you want to edit, then upload a photo as cover.
- Collaborate. One great thing to make Pinterest work for you is to collaborate with others. How? Request others to invite you to contribute to their board, and invite others too to contribute to your boards.
Recently, I was invited to contribute to another board. My followers on Pinterest is around 400 while the board has 1800 followers. So, every time I share my pin to that board, it will not only be visible to those following my profile but also to those following that board. So, although I only have 400 followers. If I share my pins to boards that have more followers, my pins have more potential to be liked, repinned, and clicked.
More exposure and engagement= high potential to have an increased blog traffic
I have a board open for all bloggers to share their latest blog posts. If you want me to send you an invitation to be a contributor, sign up here.
I will be sharing more about Pinterest in the following weeks! My next blog post about Pinterest is how to create pin-worthy images. Stay tuned!